Google Brings Android One Sub-$100 Smartphone Program

At the Google I/O 2014 keynote presentation, Senior Vice President Sundar Pichai announced the company’s new program to bring affordable Smartphones to the masses. Dubbed ‘Android One’, Smartphones launched under this program will be both affordable, and receive regular software updates.
Still skeptical? This will perhaps take that away…
Google will themselves seed regular Android updates to all Smartphones (and not the handset vendors like Micromax, Spice etc) under Android One, just like they do for the Nexus lineup and the separate Google Play Edition handsets.
To many, it might seem as if Google is simply detaching the Play Edition brand from the Play Store, but attaching a cheaper price tag to it. There is a certain degree of truth to that; the first Android One Smartphone will cost under $100. More on that later.
However, Android One goes further than that. Google is providing OEMs with reference hardware platforms, which will enable them to produce powerful handsets are lower costs. To achieve this, the Mountain View company has paired up with our very own Micromax.
Surprised? We were too. With this new partnership, Micromax is effectively launching itself as a brand to be recognized across the globe, even though they market and sell most of its products in India (and Russia where they launched couple of handsets). It does set the stage for Micromax to launch across Europe, perhaps even in the US some day.

 Alright, snapping back to the present day, Google also announced the first Android One Smartphone from Micromax. We even have some details regarding its specifications – a 4.5-inch display, dual-SIM slots, FM Radio, microSD card slot.
Read more: http://trak.in/tags/business/2014/06/26/android-one-smartphones-micromax-karbonn-spice/