BlackBerry crisis: staff cuts, actions to peak and record losses. But the CEO Heins says ...

Crisis in the house but for the Blackberry CEO Thorsten Heins' nothing wrong with the firm. "

Thorsten Heins, RIM CEO

He is Thorsten Heins , Chief Executive Office of Research In Motion, the Canadian company that makes the BlackBerry.Yesterday was the protagonist of a curious fact. A preposterous statement that has left stunned a bit 'all.

The story of RIM should be traced from the beginning to understand something. Let's say since 2008. When the BlackBerry was the status symbol of the Hollywood star system. At the time, things were going well.In June 2008, the stock price had touched 148 dollars. Then in the months after something has started to no longer work. The success of the iPhone and consolidation in the market for Android devices marked the beginning of the agony for the Canadian company.

In March this year, Mike Lazaridis and James Balsillie, the two co-founders at the head of RIM, have been invited to give way to Heins.Mismanagement. Goodbye and thank you.

The transition to the new course of history seems to be more difficult than expected. Bad news on the agenda. On June 2, RIM has confirmed a further decline in profits. 33% less than the previous quarter, rising from $ 4.8 million in revenues in January-March quarter from 2.8 million in the next quarter.
Losses are around 518 million dollars. In the next nine months, the staff cuts plan to send home 5,000 of the current 16,500 employees globally.The cash in the coffers virtually dried up. There are more than adequate resources to launch the new BlackBerry 10 operating system and the new smartphone models before 2013.

In recent days, the rumor that someone had lost a top-secret document with future plans to RIM. New smartphone and tablet incoming and two mysterious device by code names that do not say anything. Malicious people have hissed that it was a move designed desk to communicate the message of confidence "are definitely not dead." But the market thinks otherwise. Before the money and then the glory. The effect, whatever the intention was, did not lead to anything good. The confidence of investors to a minimum. The trading on stock exchanges forever red. This morning, the shares have continued to fall up to $ 7.44. If you do the math, compared with the peak of 2008, they recorded a total loss of 94.56%.

Now that you have an idea we come to the point. During an interview with a local radio station in Toronto, Thorsten Heins RIM has denied that verse in a state from "death spiral." And to those who rattled off the recent results embarrassing responded candidly: "nothing wrong with company" .
veiled silence and embarrassment. The international press has literally shot at him. The Huffington Post headlined "In you Drims" playing on the similarity between English language dreams (dreams) and the symbol of the title in the bag (RIMS).

Thorsten Heins seemed really convinced. Who knows how many headquarters in Toronto think like him. While sales are languishing and actions continue to sink.