Yahoo traffic exceeds that of Google in the USA

Marissa Mayer, CEO of Yahoo.

Yahoo beats Google for the third month in a row in the United States. According to a report by comScore in September 2013, the galaxy of Yahoo sites was visited by 197.8 million unique visitors compared to 191.4 million at Google. Yahoo has exceeded the competitor even in the months of July and August. It did not happen by May 2011.

Nevertheless Yahoo still makes it hard to monetize their traffic. eMarketer estimates that Google's revenue for 2013 will rise to 38.8 billion dollars while Yahoo will exceed those of just over 3.63 billion.