The fate of BlackBerry: between commercial flops and staff cuts

Losses between 950 and 955 million in the second fiscal quarter. Revenues of 1.6 billion, analysts had been expected almost double.

Thorsten Heins, CEO of Blackberry

That things did not go in the house BlackBerry in the right direction was known for some time . That the various attempts to revive the historic brand of mobile phones, once so loved and sported by Hollywood stars have lined up one behind the other failure is now a fact. The new BlackBerry arrived too late in a mature market now dominated by Apple, Samsung and a few other giants. The welcome, to put it mildly, has been lukewarm. The alarm signals on the fate of Blackberry are followed for months now.

In July last year Thorsten Heins , the CEO of BlackBerry (then known as Research In Motion), in an interview with a local radio Canadian denied that the Canadian company was mired in a kind of "death spiral" . And to those who rattled off the results of its glorious past years had candidly replied: "nothing wrong with the company ' .

The international press had taken the statement as a ' ostentazine of excessive optimism . A Huffington Post article headlined "Only in you drims" , playing on the similarity between English language dreams (dreams) and ticker symbol on the stock exchange (RIMS).

Last week BlackBerry has announced a significant cut plan. A dark destined to thin by 40% the global workforce of the company with 4,500layoffs. The market margin shrank to a meager 3%. In the second fiscal quarter losses totaled between 950 and 955 million dollars. Revenues to1.6 billion , analysts, they were expecting about double. The write-downs for unsold inventory between 930 and 960 million. The shares stagnate properties in just over 10 dollars. In June 2008, which were worth 148. A defeat across the board. And without new products on the horizon and with the current offer is not convincing, the future looks far from rosy.